The platform · HeyLane

Win their attention. Build the relationship.

Show up when nearby customers are deciding. Keep daily work organised. Continue the relationship after checkout with direct conversations and rewards — in one connected platform.

HeyLane The platform — a detailed neighbourhood business illustration

One connected experience

Before the visit. During the day.
Long after the bill.

Be found

Put your business in the neighbourhood’s view.

Be considered

Let familiar reviews help people choose you.

Serve well

Keep your daily work and team in step.

Build the next visit

Continue the relationship with conversations and rewards.

01 / Be there when they’re deciding

Turn nearby interest
into your next opportunity.

Put your business on Lane Maps — the map for exploring local businesses. Be visible when people are deciding where to eat, shop, stay or visit.

  • Give your place a local presence

    Make your business part of the neighbourhood people explore.

  • Give them a reason to consider you

    Bring familiar opinions into the decision with Lane Vibes.

  • Answer the question before the visit

    Help a customer move from “I wonder” to a conversation with your team.

Lane MapsIllustrative preview
Illustrative Lane Maps preview with nearby places
Example café

The Corner Café

Coffee, conversations and a slower afternoon.

Explore their vibeAsk a question

02 / Lane Vibes · Familiar recommendations

Your next customer
may know your last one.

A happy customer’s opinion can help someone in their circle choose your business. Lane Vibes uses contacts’ vibe ratings to show how well your place could match a new visitor.

  1. 1

    Turn experience into a reason to choose

    Let familiar reviews help potential customers assess your business, rather than relying only on strangers’ opinions.

  2. 2

    Stay discoverable beyond their circle

    No contacts have visited? Community reviews still help people decide. All reviews stay accessible in either case.

  3. 3

    Start a relationship worth continuing

    Invite the first review in a customer’s circle with an eligible reward at billing. Then use conversations and loyalty to encourage a return.

Vibes helps with the decision to visit. Your service, direct conversations and loyalty tools help build the relationship afterwards. Rewards should invite honest feedback, not require praise.

What your customer sees · Try both scenarios

Lane VibesExample experience
The Corner Café · Example place

Feels like your kind of place.

A match shaped by familiar voices.Your personal vibe match is calculated from your contacts’ vibe ratings.

A
Ananya · Your contact

“My kind of café for a catch-up. Calm, cosy and good coffee.”

Relaxed · Good for conversations

Sample people and reviews. All reviews remain accessible. No real match score is shown.

The relationship after the receipt

Don’t stop at a sale.
Build a reason to return.

Discovery opens the door. Helpful conversations and relevant rewards help you build the next visit.

Illustrative customer momentA friend enjoyed the atmosphere here.

Lane Maps + Lane Vibes

Familiar voices before the first visit

A nearby customer finds your business. Familiar opinions give them a more personal reason to consider their first visit.

Your benefit: your good service can travel through a customer’s circle.

Contacts’ vibe ratings inform a personal match. Community reviews are always available.

The owner’s goal: more relationships you can nurture, not just bills you can count.

See the proposed Pro toolkit

03 / Run the everyday

The right tools.
A clearer working day.

For the café counter, clinic front desk and the many businesses in between. Choose the tools that fit your daily work.

Bill & collect payments

Keep checkout clear, from the first item to the final payment.

Example bill

Cappuccino × 2₹320

Iced coffee × 1₹120

Sandwich × 1₹140

Total₹580
Payment record →

Illustrative bill · sample data

  • Search or scan items into a bill
  • Review quantities, discounts and totals
  • Record payments and keep your sales history

Message customers directly

Customers use the HeyLane app. Your team replies in the business inbox.

Your business inbox

Example

Do you have this in stock?

Yes, it’s available at our store.

Great, I’ll visit today. Thank you!

Customer app ↔ Business inbox

  • Answer product enquiries
  • Follow up on orders
  • Keep customer conversations together
Explore the customer inbox

Know your stock

Know what is on the shelf and what needs restocking.

Stock at a glance

ItemStockStatus
Coffee beans · 1 kg24 bagsIn stock
Paper cups · pack8 packsReview stock
Milk · 1 L42 packsIn stock

Illustrative product view · sample data

  • Keep your product catalogue organised
  • Track stock and supplier purchases
  • Review batch and expiry details where applicable

Reward repeat visits

Give customers a reason to choose your business again.

HeyLane Rewards

Every visit counts.

★★★★★
A little thank you for coming back.

Illustrative loyalty programme

  • Set up your loyalty programme
  • Offer points and rewards
  • Keep reward history in one place

Keep customer details

See the customer behind each purchase.

Your customer circle

CustomerLast visitProfile
Aarti SharmaTodayReturning
Rohan MehtaYesterdayRegular
Priya NairThis weekNew

Illustrative product view · sample data

  • Keep customer contact details together
  • Review previous purchases
  • Make the next visit more personal

See how business is doing

A clearer view of the work behind your business.

A clearer picture of your week

Example activity
M
T
W
T
F
S
S

Illustrative chart · not real business results

  • Review sales and item reports
  • See activity across your branches
  • Manage access for your team

Measure what matters to you

Judge the value
in your own business.

Start with a baseline. Compare the same time periods after using your chosen tools. These are suggested business measures, not promised dashboard features.

01

Repeat customers

How many customers come back?

Returning customers ÷ total customers
02

Visit frequency

Are regulars visiting more often?

Visits ÷ customers in the same period
03

Reward economics

Does the offer make business sense?

Additional gross profit − reward costs − plan cost

An annual plan for your next chapter

Run the day.
Invest in the next visit.

Compare every plan
Start with the essentials

Lane Base

Get your day in order.

For owners who want organised operations and local visibility.

₹8,500/ year

≈ ₹708 / month equivalent · billed annually

Explore Base
  • Billing & payment records
  • Catalogue, stock & industry workflows
  • Sales reports
  • Lane Maps & Lane Vibes presence
Add customer conversations

Lane Growth

Build closer relationships.

For teams ready to connect daily service with customer conversations.

₹10,900/ year

≈ ₹908 / month equivalent · billed annually

Explore Growth
  • Everything in Base
  • Customer profiles & purchase history
  • Direct HeyLane customer inbox
Recommended for retention

Lane Pro

Give them a reason to return.

For owners who want operations, relationships and retention tools together.

₹12,000/ year

₹1,000 / month equivalent · billed annually

Explore Pro
  • Everything in Growth
  • Loyalty programme, points & rewards
  • Offers to encourage repeat visits
  • Customer reward history

Just ₹1,100 more per year than Growth for the proposed retention toolkit.

Plan inclusions are proposed for this preview. Confirm your industry modules, limits, applicable taxes and service terms in a demo before subscribing. No payment is taken on this website.

Good questions.
Clear answers.

What does HeyLane help my business do?

Get discovered on Lane Maps, give potential visitors familiar opinions through Lane Vibes, run daily operations, and build customer relationships through direct messages and loyalty tools. The exact workflow depends on your industry.

Is it only for grocery and kirana stores?

No. HeyLane serves cafés, restaurants, grocery and kirana stores, hotels, pharmacies and clinics. Grocery and kirana workflows include preorders and accounts; other industries have their own daily tools.

How does Lane Vibes benefit a business owner?

Contacts-first opinions give potential customers a more personal way to assess your business. All reviews stay accessible, including community reviews when no contacts have visited. After the first visit, your service, direct conversations and loyalty tools help encourage customers to return.

Do customers need to switch to WhatsApp?

No. Customers send messages through the HeyLane customer app. Your team reads and replies from the business inbox, keeping the conversation inside HeyLane.

What does it cost?

Annual prices are ₹8,500 for Lane Base, ₹10,900 for Lane Growth and ₹12,000 for Lane Pro. The pricing page compares the proposed inclusions. Confirm modules, applicable taxes and final service terms in a demo before subscribing.

Is HeyLane available in my city?

HeyLane is currently available in Bhubaneswar. If your business is elsewhere, share your city when preparing an enquiry.

Your business. Better connected.

Bring your daily work and customer relationships into one lane.